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More than 80% of U.S. businesses are now involved international business transactions. In New York City alone, there are more than 3,000 multinational companies. Yet few have recognized that the fundamental rules of success in their respective industries have changed. Efficient manufacturing and market responsiveness used to be enough. No longer. Success in today’s complex global business environment requires a “transnational” mind set. Today’s executive responsible for a geographic region, product line, or corporate function must rapidly and decisively react to changing market conditions around the globe. They must also effectively interact with foreign cultures. In order to succeed, the transnational leader must frequently manage or work with teams of company staff or joint venture partners on the same project in different parts of the world. It is not unusual for projects to function 24 hours a day and 7 days a week as project teams blanket the world’s time zones. |
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The “around the clock/around the world” business environment requires special individuals who not only understand cutting edge technologies, but who also combine the cross cultural skills of a diplomat and the quick action capability of a commando. The transnational professional must rapidly digest and analyze vast amounts of informationlearn and adapt on the run. The foresight, determination, and conviction of the successful entrepreneur are prerequisite attributes for the transnational leader. The Fordham Graduate School of Business Administration is among the first business schools to respond to the changes of the new business environment. Our Transnational MBA Program (TMBA) is designed to prepare executives, professionals, and entrepreneurs who will have increasing international business responsibilities. The curriculum has been carefully constructed to deliver the knowledge, skills, and practical experience to prepare successful leaders of transnational firms. |
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