GE-Varig


At GE
Engines, I learned that Brazil is the 9th largest economy in terms of
GDP. Mr. Silva explained how he
transformed a formerly family/bank-owned company into a powerhouse of $400
million in sales with 1800 employees. I
learned that he fired approximately 500 employees and grew the business through
discipline and by developing strong personal relationships with customers.
He emphasized that GE has been successful due to its reputation for
quality and quick turn-around time. – Shoshana

Once arriving in Rio, beginning with the first company that we visited, GE Varig, I learned that many different management and marketing approaches might apply in order to not only be the most productive and efficient engine manufacturer in Latin America, but also conform to the principles and policies of its parent company. With a six-sigma management model and business practices, this company was not exactly what I had anticipated when envisioning a typical Latin American style company, in regards to customer solutions and relationships. Additionally, it was interesting to understand their positive outlook and perspective on the lagging economy, which is an added benefit to their type of repair business. - Lori Shoffner

This first visit gave us an excellent crash course as to what one should
expect when arriving into a country for business purposes and having the
flexibility to “roll with the punches.”
After a 10-hour flight and finishing an exam 12 hours prior to the travel
time, attending a business meeting would not be anyone’s first choice on the
agenda. However, this company visit
gave me a better understanding and appreciation of what it takes to anticipate
changes in one’s schedule as well as to be professional and prepared for any
setting that may arise in order to conduct business in a country and culture
different from our own.
Though
this meeting was not scheduled at the most opportune time, the host was
overwhelmingly gracious accommodating and accepted our group with the utmost
respect. It was wonderful to see
the interaction of former GPMBA student with our group and how the close-knit
ties of Fordham goes a long way. The
connections and relationships that are made in the classes and during the
program while at Fordham is an important part in networking many years after a
student leaves the university. This
was quite evident during many parts of the trip and is a reflection upon what
each alumni has gained and hopes to return to future students and faculty at
Fordham in order to broaden each student’s learning experience. - Lori
Shoffner