Papers 1996+

• Examining the Dimensionality of Coupon Proneness:  A Random Coefficients Approach, with Kapil Bawa.   To be published in Journal of Consumer Services and Retailing, 2002.

• Modeling the Wildlife Conservation Society database: Saving Money for Saving Tigers (and Gorillas and Jaguars and Elephants…) with Dina Mele, Journal of Database Marketing, August 2001.

• Visitor Patterns of a Profitable Website, Interactive Marketing, July/September, 2001.

• Diversity in Analyzing Brand-Switching Tables:  The Car Challenge, Co-authors A. Ehrenberg and D. Sabavala, Canadian Journal of Marketing Research, 2000. (Winner of the 2000, Chris Commins best paper award).

• A Model for Diagnosing and Reducing Non-response Bias.  Journal of Advertising Research, January/April, 2000

• A Stochastic RFM Model.  Co-author Weina Jiang.  Journal of Interactive Marketing, Summer, 1999.

• The "Car Challenge" (1999)

Selected Presentations 1996+

• Portfolio Size in Dirichlet Markets, Marketing Science, Wiesbaden 2001.

• Forecasting e-tailer growth, Marketing Science, UCLA 2000.

• Blacklisting Social Science Departments, INFORMS, Philadelphia 1999.

• Product Design and Pricing Using Conjoint Analysis, Fordham University 1999.

• Measuring Coupon Proneness, Marketing Science, Syracuse 1999.

• Market Share Distributions, Marketing Science, Fontainebleau 1998.

• The New Technologies of Market Research, CASRO, New York 1998.

• Why does the HCL/PS Model Work?, Marketing Science, Berkeley 1997.

• Segmenting Consumers by their Response to Price and Other Variables, Joint Statistical Meetings, Washington, 1996