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After earning a B.A.
in English Literature from Cornell University, Dr. Flicker worked in
advertising, then completed an M.B.A. and a Ph.D. in Marketing at The
Wharton School of the University of Pennsylvania. Experience
gained with retail advertising clients, consulting work for the J. C.
Penney Company, and an insatiable love of shopping led to
specialization in marketing science techniques and information
technology applications in retailing and e-business.
Dr. Flicker has
taught at the Wharton School, New York University, and LaSalle College
in addition to Fordham. She teaches in Fordham's Graduate School of
Business Administration (GBA) and College of Business Administration
(CBA), where she is Co-director of the CBA Honors Thesis program. She
was awarded a Distinguished Educator award by the Direct
Marketing Education Foundation in October, 2000.
Her research has
been presented to or published by the American Marketing Association,
the Direct Marketing Association, the Marketing College of INFORMS, the
Association for Consumer Research, and Cambridge University Press. She
is a member of the Advertising Research Foundation, the Direct
Marketing Association, the Retail Marketing Society, and the American
Collegiate Retailing Association. Dr. Flicker is currently editing a
book on online marketing research for the ARF, and has been a reviewer
for the Journal of Advertising Research and the Journal of Retailing,
as well as numerous academic conferences.
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