Imagine doing an audience analysis of the Blue Man Group for your MBA project. Marcia Flicker's marketing research students conduct hands-on research with organizations from Pepsi to PricewaterhouseCoopers to the latest on- and off-Broadway shows.
Her interactive electronic marketing students work with "live" problems, from United Airlines electronic ticketing to industrial online catalogs. "That's what I love about being in the heart of New York, there are so many opportunities," Flicker says of her 14 years at Fordham.
"Fordham offers so many ways to get involved - field study projects where you can build a mentor relationship, or interactive classroom projects where you solve a business problem together. When graduation comes along, I feel like I am celebrating with the students, not just showing up in cap and gown."
Flicker first learned advertising and marketing in small Florida ad shops. Her love of shopping later helped her hone marketing techniques as a consultant for companies like J.C. Penney. She has published works for the American Marketing Association, The Association for Consumer Research and Cambridge University Press. Flicker serves on the Interactive Media Research and Internet Metering Evaluation committees of the Advertising Research Foundation. She holds a B.A. in English from Cornell University and an MBA and Ph.D. in marketing from The Wharton School.
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