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Home| Academics|MS Programs|MS in Media Management

MS in Media Management

The Master of Science in Media Management is a 30-credit graduate program. Additional course prerequisites of up to nine credits in economics and quantitative methods may be required.

The MS in Media Management is designed specifically to meet the professional needs of:

• Individuals currently working in the media and entertainment industries, especially those in creative and content areas who need additional high-level professional training in business administration as well as in media management.
• Persons in business and other professions interested in specialized work in the media and entertainment industries.
• Managers working in the diverse financial service sector interested in obtaining an extensive understanding of the media and entertainment industries.
• College graduates interested in securing comprehensive professional training prior to embarking on a career in the media and entertainment industries.

While many such individuals do not wish to pursue a traditional MBA degree, they do need additional knowledge and skills that are offered distinctively in a Graduate School of Business school environment.Individuals with prior academic training in business administration may have some or all of the prerequisites waived.

Program Prerequisites

• Managerial Economics (microeconomics-equivalent of BE 6220)
• Mathematical Methods for Business (equivalent of DG 6810)
• Statistics (equivalent of DG 6820)

Program Summary

• MS core business courses, required (eight courses, 24 credits)
• CM 7500 Media and Communications Industries(3 credits)
• CM 7599 Special Topics: Media Management course (3 credits)
• MG 6613 Fundamentals of Management (3 credits)
• MK 6710 Marketing Management (3 credits)
• Plus four courses in the student’s area of concentration (12 credits).

Tracks within the MS in Media Management

1. Electronic and Digital Media Industry
2. Entertainment Industry
3. Publishing Industry

Media Management Courses

(3 credits each)

• CM 7500 Media and Communication Industry
• CN 7502 The Entertainment Industry
• CM 7503 The Motion Picture Industry
• CM 7504 The Book Publishing Industry
• CM 7510 Broadcast Management
• CM 7514 Broadcast and Cable Marketing and Advertising Sales
• CM 7518 Business and Legal Aspects of Cable TV
• CM 7531 Communicating Corporate Image Responsibility
• CM 7537 Coping with Global Corporate Crises
• CM 7543 Newspapers, Magazines, and Their Electronic Ventures
• CM 7554 New Media and Mass Communication
• CM 7556 New Media and Communication Law
• CM 7558 Business and the Mass Media
• CM 7599 Special Topics: Managing Across Media (The Television Industry; The Music Industry; The Broadband Industry)

Electives

(3 credits each; some elective courses have prerequisites)

• AC 7105 Financial Accounting
• BL 7322 International Business Law
• FN 7421 Principles of Modern Finance
• IC 7901 E-Business Strategies and Applications
• MG 7600 Anatomy of Decisions
• MG 7610 Leadership and Change
• MG 7635 International Dimensions of Business
• MK 7719 e-Marketing
• MK 7720 Consumer Behavior
• MK 7730 Marketing Research
• MK 7750 International Marketing
• MK 7755 Advertising and Media Planning
• MK 7765 Sales Management
• MK 7790 Product Management

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