Sarah Maxwell

• Bachelors: University of Pennsylvania, 1985
• Masters: Wharton School, University of Pennsylvania, 1980
• PhD: Florida International University, 1997

• Fair pricing
• Price negotiations
• Cross-cultural marketing
• Sales

• Maxwell, Sarah, The Price is Wrong, Wiley, 2008
• Lerman, Dawn and Sarah Maxwell (2006), “Joining a Consumer Society: Russian Immigrant versus American Materialism,” Journal of Consumer Behaviour, 5:6.
• Maxwell, Sarah (2005), “Hyperchoice and High Prices: An Unfair Combination,” Journal of Product and Brand Management, 14:7.
• Maxwell, Sarah, Gary Reed, Jim Saker and Vicky Story (2005), “The Two Faces of Playfulness:  A New Tool to Select Potentially Successful Sales Reps,” Journal of Personal Selling and Sales Management, 25:3.
• Maxwell, Sarah and Arthur Kover (2003), "Negative Affect: The Dark Side of Retailing," Journal of Business Research, 56:7.
• Maxwell, Sarah (2003),”The Effects of Differential Textbook Pricing: On-Line vs. In-Store,” Journal of Media Economics, 16:2.

Dr. Sarah Maxwell teaches marketing in Fordham’s undergraduate, MBA and executive MBA programs.  She also teaches and conducts industry seminars in pricing around the world including Germany, India, China, England and Brazil.  She is an ardent supporter of international education. 

In 1996, she co-founded the Fordham Pricing Center of which she is now Co-Director. During the past decade, the Pricing Center has hosted the only academic conferences in the world on the behavioral aspects of pricing. Dr. Maxwell is currently Associate Editor of the International Journal of Pricing and has published extensively on fair pricing and social norms.