Sertan Kabadayi, Ph.D.

• Bachelors: Political Science and International Relations, Bosphorus University, Istanbul - Turkey
• Masters: MBA in Marketing, Yeditepe University, Istanbul- Turkey
• PhD: Marketing, Baruch College, City University of New York

• Channels of Distribution
• Multiple Channel System Configurations
• Web Site Loyalty
• The Use of Control Mechanisms in Buyer-Supplier Relations

• Gupta, Reetika and Sertan Kabadayi (forthcoming) “The Relationship between Trusting Beliefs and Web Site Loyalty: The Moderating Role of Consumer Motives and Flow” Psychology and Marketing.
• Sertan Kabadayi (forthcoming), “Adding Direct or Independent Channels to Multiple Channel Mix,” Direct Marketing: An International Journal, Vol. 2, No.2.
• Kabadayi, Sertan, Nermin Eyuboglu, and Gloria Thomas (2007) “The   Performance    Implications   of Designing Distribution Channels to Fit with Strategy and Environment” Journal of Marketing, 71 (October), 195-211.
• Ryu, Sungmin, Sertan Kabadayi and Christina Chung, (2007) “The Simultaneous Use of   Control    Mechanisms: The Moderating Role of Long Term Orientation,” Journal of Business Research, 60: 681-689.
• Kabadayi, Sertan. and Sungmin Ryu (2007), “The Protection of the Trustor Through the Use of Control Mechanisms and its Performance Implications,” Journal of Business and Industrial Marketing, 22(4):260-271.
• Kabadayi, Sertan and Reetika Gupta (2005), “Web site Loyalty: An Empirical    Investigation of Its Antecedents,” International Journal of Internet Marketing and Advertising, 2(4): 321-345.
• Eyuboglu, N. and S. Kabadayi (2005), “Dealer- Manufacturer Alienation in a  Multiple   Channel System: The Moderating Effect of Structural Variables,” Journal of Marketing Channels, 12(3): 5-26.

Sertan Kabadayi is an Assistant Professor of Marketing. He joined Fordham University in 2005, and has a Ph.D. from Baruch College, The City University of New York in Marketing.

Prior to pursuing his doctoral education, Dr. Kabadayi worked as a sales coordinator and product manager for Philips Electronics Co. Then, he worked for Electrolux Home Appliances Co. as a product and brand manager. While at Electrolux, Dr. Kabadayi managed two brands of major home appliances, Electrolux and AEG. He actively involved in development of those two brands new marketing strategies and their repositioning in the Turkish market. He played a key role in the planning and introduction of new product lines.

Dr. Kabadayi conducts research primarily in the areas of distribution channels (multiple channel strategies and channel configurations), the use of control mechanisms in buyer-seller relationships and web site trust and loyalty. He has presented his research at various conferences and has had his work published in a variety of academic journals including Journal of Marketing, Journal of Business Research, Industrial Marketing Management and Psychology&Marketing.