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Marcia Flicker

Associate Professor
Marketing
Joined Fordham: 1985

General Information
113 West 60th Street, Room 625G
New York, NY 10023
Email: flicker@fordham.edu
Website:
http://www.bnet.fordham.edu/mflicker/mhfhome.htm
flicker
Education
  • Bachelors: Cornell University
  • Masters: M.B.A., Wharton School of University of Pennsylvania
  • PhD: Wharton School of University of Pennsylvania
 
Research Interests/Areas
  • Retailing
  • E-Marketing
  • Consumer Behavior in threatening environments
  • Green marketing
  • Emotional response to store design and atmosphere
 
Select Publications
  • “Stuck in Traffic: Commuter Trade-offs Between Environmental Attitudes and Public Policies that Encourage Use of Mass Transit and Moderate Traffic”  and “Perceived Consumer Effectiveness and Environmental Locus of Control as Moderators of Environmentally Conscious Behaviors” (co-author, Laura Greenwood), both to be presented at the 2008 Marketing and Public Policy Conference, Philadelphia
  • “Consumer Preparation for Disasters: Multi-Cultural Issues and Marketing Perspectives,” (2008, co-authors Meryl P. Gardner and Sharon K. Wiley)  Proceedings of the Cultural Perspectives in Marketing Conference of the Academy of Marketing Science, New Orleans
  • “The Growing Relationship between Terror Management Theory and Marketing,” (2007, co-authors Jessica Cohen and Meryl P. Gardner), Proceedings of the 5th Annual International Conference on Marketing  of the Athens Institute for Education and Research, Athens, GR
  • “Threats in the News and Content of Ads: The Role of Consumer Distraction and Avoidance,” (2007, co-authors Meryl P. Gardner and Melissa Elliott) Proceedings of the 2007 Academy of Marketing Science Annual Conference, Coral Gables, FL
  • "Securities Trading on the Internet: Wall Street's Web of Online Financial Services," (2003) refereed chapter in Wiley Internet Encyclopedia, edited by Hossein Bidgoli
 
Biography

Honors and Awards
Outstanding Educator, Direct Marketing Education Foundation, 2000; Echo Award Judge, Direct Marketing Association, 1999-2002; Beta Gamma Sigma (national business honor society); Alpha Mu Alpha (national marketing honor society)


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