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Lawrence J. King

Assistant Professor
Marketing (undergraduate)
Joined Fordham: 1976
General Information
450 Faber Hall
Bronx, NY
Email: king44@optonline.net
Website:
King
Education
  • Bachelors: Colorado State University
  • Masters: Colorado State University
  • PhD: Michigan State University
 
Research Interests/Areas
  • Assessing  global educational initiatives
  • Doing business in China
  • Consumption lifestyles
 
Select Publications
 
Biography

Professor King received his Ph.D. in marketing from Michigan State University. His business experience includes working with Westinghouse, J. C. Penney, the Brazilian Government, and Special Economic Zones in China. His current focus is assessing global educational initiatives, doing business in China and offering student undergraduate study tours, including China, Japan, Brazil, Argentina, Chile, Canada, Italy, Ireland, France, Peru, India., Spain and South Africa.


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