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Luke Kachersky

Assistant Professor
Marketing
Joined Fordham: 2008
General Information
Faber Hall 450
Bronx, NY 10458
Email: kachersky@fordham.edu
Website:
kachersky
Education
  • Bachelors: BS, Marketing, St. John’s University
  • Masters: MBA, St. John’s University
  • PhD: Business Marketing, City University of New York, Baruch College
 
Research Interests/Areas
  • The influence of self-concept in consumer judgments and decisions
  • Psychology of pricing
 
Select Publications
  • Kachersky, L. and H.M. Kim (2007). From Egotism to Averseness: The Role of Implicit Self Judgments in Seller Choice. Advances in Consumer Research, 34: 362-263.
  • Kim, H.M and L. Kachersky (2006). Dimensions of Price Salience: A Conceptual Framework for Perceptions of Multi-Dimensional Prices. Journal of Product and Brand Management, 15(2): 139-147.
 
Biography

 

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