Hooman Estelami

• Bachelors: Computer Science and Mathematics, Coe College
• Masters: M.Phil. (Marketing), Columbia University
  Master of Business Administration, McGill University
• PhD: Business Administration (Marketing), Columbia University

• Financial Services Marketing
• Pricing
• Service Quality Management
• Customer Satisfaction

• Estelami, Hooman (2007).  Marketing Financial Services.  Dogear Publishing: Indianapolis, IN.
• Estelami, Hooman, Dhruv Grewal, and Anne Roggeveen (2007), “The Negative Effect of Policy Restrictions on Consumers’ Post-Purchase Reactions to Price-Matching Guarantees,” Journal of the Academy of Marketing Science, 35(2), 208-219.
• Robert F. Hurley and Hooman Estelami (2007), “An Exploratory Study of the Predictive Relationship between Employee Turnover and Customer Satisfaction,” Journal of Services Marketing, 21(3), 186-199.
• Estelami, Hooman, and Heather Bergstein (2006), “The Impact of Market Price Volatility on Consumer Satisfaction with Price-Matching Refunds”, Journal of Services Marketing, 20(3), 169-177.
• Estelami, Hooman (2005), “A Cross-Category Examination of Consumer Price Awareness in Financial and Non-Financial Services,” Journal of Financial Services Marketing, 13(3), 56-72.
• Estelami, Hooman and Peter DeMaeyer (2004), “Product Category Determinants of Price Knowledge for Durable Consumer Goods,” Journal of Retailing, 80(2), 129-140.
• Estelami, Hooman (2003), “Sources, Characteristics, and Dynamics of Post-purchase Price Complaints,” Journal of Business Research, 56(2), 411-419.
• Estelami, Hooman and Sarah Maxwell (2003), “Perspectives in Behavioral Pricing,” Journal of Business Research, 56(2),401-403..
• Estelami, Hooman (2003), “The Effect of Price Presentation Tactics on Consumer Evaluation Effort of Multi-Dimensional Prices,” Journal of Marketing Theory and Practice, 11(2), 1-16.
• Estelami, Hooman (2003), “The Strategic Implication of a Multi-Dimensional Pricing Environment,” Journal of Product and Brand Management, 12(4), 322-334.

Hooman Estelami is an associate professor of marketing at Fordham University in New York.  He received his Ph.D. in marketing from Columbia University, and has served as a consultant to several leading financial services companies.  Dr. Estelami has published dozens of articles, research reports, and book chapters on topics relating to financial services marketing, pricing, customer service management, and buyer behavior.  He is also the author of the textbook: Marketing Financial Services.  He has received several national awards for his research and teaching, and his work has been published in journals such as Journal of Financial Services Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Business Research, Journal of Service Research,  and Journal of Services Marketing.