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Alfred C. Holden

Marketing Area Chair and Associate Professor
Marketing
Joined Fordham: 1988

General Information
113 west 60th Street, Room 624
New York, NY 10023
Email: holden@fordham.edu
Website:
holden
Education
  • Bachelors: BS, U.S. Naval Academy
  • PhD: Syracuse University
 
Research Interests/Areas
  • International Marketing
  • Marketing History
 
Select Publications
  • “Putting Pricing Experience In Perspective: A Satirical View From Victorian America,” in Pricing Perspectives - Marketing and Managemen Implications of New Theories and Applications, eds. Rothenberger, Sandra/ Siems, Florian,  Palgrave Macmillan Publishers Limited, (2008, forthcoming)
  • "Transparency and Accountability and Integral part of the Marketing Plan of the New European Central Bank," Journal of Non-profit& Public Sector Marketing (2000)
  • “Creating a Meaningful Working Capital Guarantee Program for the Small Exporter: The Case of Eximbank,” Managerial Finance (1997)
 
Biography

Professional experience encompasses VP/Marketing and Chief Economist, Foreign Credit Insurance Association, 1976-80; Senior Economist, Bankers Trust Co., 1970-76; International Economist, NY Federal Reserve Bank, 1968-70; International Business Consultant, public and private sectors including Economic Advisor to Senator Lowell Weicker and the Senate Small Business Committee.

Served as an Air Force Lieutenant and research and development officer in the “space race” era.


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