Albert N. Greco

• Bachelors: B.A. Duquesne University
• Masters: M.A. Duquesne University
• PhD: New York University

• Consumer Behavior
• Book and Publishing Industry Marketing Trends
• Cultural Industries Marketing Trends
• Retail Industry Marketing Trends
• Financial Industry Marketing Trends

• The Culture and Commerce of Publishing in the 21st Century (Stanford: Stanford University Press, 2007; co-author; winner of the Alpha Sigma Nu Prize for “Best Professional [Business] Book Published in the Last Three years”)
• “The Changing College and University Library Market for Non-Profit University Press Books and Journals: 1997-2005,” The Journal of Scholarly Publishing 39,1 (October 2007): 1-32; co-author.
• Book Industry Trends 2007 (NYC: Book Industry Study Group, 2007; co-author).
• “The International Market for U.S. Books: An Analysis of Exports and Imports, 2006,” in The Bowker Annual 2007: 52nd Edition, ed. Dave Bogart (Medford, NJ: Information Today, 2007).
• “Recent Trends in Scholarly Communication: 2001-2005,” The Journal of Scholarly Publishing 37,3(July 2006): 288-306.
• “The State of Scholarly Journal Publishing: 1981-2000,” The Journal of Scholarly Publishing 37,2(April 2006): 155-214; co-author).
• Book Industry Trends 2006 (NYC: Book Industry Study Group, 2006; co-author).
• The Book Publishing Industry, 2nd ed. (Mahwah, NJ: Erlbaum, 2005).
• Media Economics: Theory and Practice, 3rd ed. (Mahwah, NJ: Erlbaum 2004; co-editor; author).
• “A History of University Presses and Scholarly Journal Publishers: 1945-2007,” in The Oxford Companion to the Book, Vol. II, eds. Michael F. Suarez and Henry R. Woudhuysen (Oxford: Oxford University Press; in press for 2009).
• Mei ti yu chan ye (Beijing: Qinghua da xue chu ban she, 2006; Chinese edition of The Media and Entertainment Industry (Boston: Allyn & Bacon 2000).

Professor Greco’s research centers on consumer marketing trends in the cultural, publishing, retail, and financial service industries. He has investigated the impact of econometric, demographic, and technological developments on consumers and their decisions to buy, rent, or use the goods and services produced by these industries.

His recent publications have centered on three areas: the supply and consumer and institutional demand for adult, juvenile, mass market, religious, professional, scholarly, and educational textbooks; why people decide to select a specific book, author, or genre; and where consumers buy books (the major channels of distribution: book stores; mass merchants, price clubs; convenience stores; online).

His publications have been required or recommended reading at graduate business schools (Columbia; Northwestern; UCLA); U.S. colleges (Harvard; Brown; Rochester; Virginia; Georgetown), and abroad (Europe; Asia; Australia).
His research has been cited in Harvard Business School cases; scholarly books (Cambridge; Chicago; Oxford; Stanford; Pennsylvania; etc.) and journals (Journal of Marketing; Quantitative Marketing and Economics; Management Science;  Psychology and Marketing; etc.); newspapers and magazines  (The New York Times; The Wall Street Journal; The Washington Post; Time; etc.); television (CNBC; PBS); radio (NPR; Bloomberg;); U.S. agencies (The Federal Communications Commission; The U.S. Department of Commerce; The National Endowment for the Arts); business school working papers (Duke; Stanford; Carnegie-Mellon; NYU; Alabama; Zurich; Amsterdam; etc.); Princeton’s Center for Arts and Cultural Policy; Ph.D. dissertations (Maryland; Erasmus; Sao Paulo); and foreign agencies.

His research papers have been presented at The World Bank; Harvard; Cambridge; Oxford; The Library of Congress (taped for C-SPAN); The U.S. Department of Commerce; etc.

He has consulted about the book industry for the National Endowment for the Arts, financial service companies (private equity; hedge funds; investment banks), consulting companies, and publishing firms. He is currently working on a business history of the U.S. book industry since 1980.