John A. Fortunato

• Bachelors: William Paterson University
• Masters: William Paterson University
• PhD: Rutgers University

• Sports Media and Promotional Communication
• Advertising and Sponsorship
• Public Relations
• Broadcasting

• Restoring a reputation:  The Duke University lacrosse scandal.  Public Relations Review (special issue on sports).
• Using message content to communicate a brand association:  Olympic television advertising.  Journal of Sponsorship.
• The NFL programming schedule:  A study of agenda-setting.  Journal of Sports Media.
• A communication plan for autism and its applied behavior analysis treatment:  A framing strategy.  Child and Youth Care Forum, 36(2/3), 87-97 (with Jeff Sigafoos and Lisa Morsillo-Searls).
• Reconciling sports sponsorship exclusivity with antitrust law.  Texas Review of Entertainment & Sports Law, 8, 33-48 (with Jef Richards).
• Scheduling promotional events in Major League Baseball:  Examining team and sponsor desires.  International Journal of Sports Marketing & Sponsorship, 7(2), 104-114.

John A. Fortunato, Ph.D is a Professor at Fordham University in the Business School's area of Communication & Media Management.  From 2002 to 2007, Dr. Fortunato was a Professor at the University of Texas at Austin in the department of Advertising & Public Relations.  He has also taught at St. Peter's College.  In 1999 he received his Ph. D. from Rutgers University.

Dr. Fortunato is the author of three books:  Commissioner, The Legacy of Pete Rozelle, Making media:  The Influence of Constituency Groups on Mass Media Content, and The Ultimate Assist:  The Relationship & Broadcast Strategies of the National Basketball Association & Television Networks.  He has also authored articles in the following scholarly journals:  Journal of Sport Management, Public Relations Review, Texas Review of Entertainment & Sports Law, Rutgers Law Review, Atlantic Journal of Communication, Fordham Intellectual Property, Media & Entertainment Law Journal, and Child & Youth Care Forum.

Dr. Fortunato has also worked the 1992 and 1996 Summer Olympics for NBC Sports.  He also was a play-by-play radio announcer for St. Peter's College basketball.