Ph.D. in Business Administration (Marketing)

Columbia University, New York, NY; October 1996.

M.Phil. (Marketing)

Columbia University, New York, NY; July 1995.

Master of Business Administration

McGill University, Montreal, PQ; May 1990.

Bachelor of Computer Science and Mathematics

Coe College, Cedar Rapids, IA; May 1987.

 Estelami, Hooman (2010).  Marketing Turnarounds: A Guide for Surviving Downturns and Rediscovering Growth.  Dogear Publishing: Indianapolis, IN.

 Estelami, Hooman (2007).  Marketing Financial Services.  Dogear Publishing: Indianapolis, IN.

 Estelami, Hooman (2009), “Reflections and Emerging Perspectives on the Strategic Implications of a Multi-Dimensional Pricing Environment,” forthcoming in Sandra Rothenberger and Florian Siems (eds), Perspectives in Pricing.  Springer: London.

 Estelami, Hooman (2008), “Pricing Determinants and Decisions in Financial Services,” forthcoming in Tina Harrison (ed), Henry Stewart Talk Series.  Henry Steward Publishing: London.

 Estelami, Hooman and Peter DeMaeyer (2006), “A Visual Approach for Identifying Consumer Satisfaction Niches,” in Art Weinstein (Ed.), Niche Marketing Principles and Practices, Haworth Press Inc.

Estelami, Hooman, Dhruv Grewal and Anne Roggeveen (2005). The Effect of Retailer Reputation and Response on Post-Purchase Consumer Reactions to Price-Matching Guarantees, Marketing Science Institute: Cambridge, MA

Estelami, Hooman and Robert F. Hurley (2004), Does Employee Turnover Predict Customer Satisfaction? Marketing Science Institute: Cambridge, MA.

            American Symphony Orchestra

            Chase Insurance Agency

            B&H Photo

            Consumer Reports

            GE Capital

            McGraw-Hill

            Mercedes-Benz USA

            PepsiCo.

            State Farm Insurance

Journal Articles

Estelami, Hooman, and Peter DeMaeyer (2011) “Content and Context Effects on Consumer Preferences for Product Quality Ratings,” Journal of Business Research, forthcoming.

Estelami, Hooman, (2010) “Structural and Perceptual Determinants of the Price of Online Business Education,” Journal of Product and Brand Management, forthcoming.

Estelami, Hooman, and Peter DeMaeyer (2010) “An Exploratory Study of Divided Pricing Effects on Financial Services Quality Expectations,” Journal of Financial Services Marketing, 15(2), 19-31.

Estelami, Hooman (2009), “Cognitive Drivers of Sub-rational Financial Decisions: Implications for Financial Literacy Campaigns,” Journal of Financial Services Marketing, 14(4), 273-283.

Estelami, Hooman, Albert N. Greco, and Robert M. Wharton (2008), “The Scholarly Book Buyer’s Decision Process,” Journal of Scholarly Publishing, Vol. 40, No. 1, pp. 66-96

Estelami, Hooman, Dhruv Grewal, and Anne Roggeveen (2007), “The Negative Effect of Policy Restrictions on Consumers’ Post-Purchase Reactions to Price-Matching Guarantees,” Journal of the Academy of Marketing Science, 35(2), 208-219.

Robert F. Hurley and Hooman Estelami (2007), “An Exploratory Study of the Predictive Relationship between Employee Turnover and Customer Satisfaction,” Journal of Services Marketing, 21(3), 186-199.

Estelami, Hooman, and Heather Bergstein (2006), “The Impact of Market Price Volatility on Consumer Satisfaction with Price-Matching Refunds”, Journal of Services Marketing, 20(3), 169-177.

Estelami, Hooman (2005), “A Cross-Category Examination of Consumer Price Awareness in Financial and Non-Financial Services,” Journal of Financial Services Marketing, 13(3), 56-72.

Greco, Albert N., Robert M. Wharton, and Hooman Estelami (2005), “The Changing Market for University Press Books in the United States: 1997-2002,” Journal of Scholarly Publishing, 36(4), 187-220.

Estelami, Hooman and Peter DeMaeyer (2004), “Product Category Determinants of Price Knowledge for Durable Consumer Goods,” Journal of Retailing, 80(2), 129-140.

Estelami, Hooman (2003), “Sources, Characteristics, and Dynamics of Post-purchase Price Complaints,” Journal of Business Research, 56(2), 411-419.

Estelami, Hooman and Sarah Maxwell (2003), “Perspectives in Behavioral Pricing,” Journal of Business Research, 56(2),401-403..

Estelami, Hooman (2003), “The Effect of Price Presentation Tactics on Consumer Evaluation Effort of Multi-Dimensional Prices,” Journal of Marketing Theory and Practice, 11(2), 1-16.

Estelami, Hooman (2003), “The Strategic Implication of a Multi-Dimensional Pricing Environment,” Journal of Product and Brand Management, 12(4), 322-334.

Bergstein, Heather and Hooman Estelami (2002), “A Survey of Emerging Technologies for Pricing New-to-the-World Products” Journal of Product and Brand Management, forthcoming in Vol 11, No. 5, 115-125.

Estelami, Hooman and Peter DeMaeyer (2002), “Customer Reactions to Service Provider Over-Generosity,” Journal of Service Research, 4 (3), 205-217.

Estelami, Hooman, Donald R. Lehmann, and Alfred C. Holden (2001) , “Macro-economic Determinants of Consumer Price Knowledge: A Meta-analysis of Four Decades of Research,” International Journal of Research in Marketing, 18 (5), 341-355.

Estelami, Hooman (2001), “Determinants of Discount Rates in Consumer Credit Decisions,” Journal of Marketing Theory and Practice, 9 (1), 63-73.

Estelami, Hooman and Donald R. Lehmann (2001) , “The Impact of Research Design on Consumer Price Recall Accuracy: An Integrative Review,” Journal of the Academy of Marketing Science, 29 (1), 36-49.

Estelami, Hooman (2000), “Competitive and Procedural Determinants of Delight and Disappointment in Consumer Complaint Outcomes,” Journal of Service Research, Vol. 2, No. 3, 285-300.

Estelami, Hooman (1999), “Consumer Savings in Complimentary Product Bundles” Journal of Marketing Theory and Practice, Vol. 7, No. 3, 107-114.

Estelami, Hooman (1999), “The Computational Effect of Price Ending in Multi-Dimensional Price Advertising,” Journal of Product and Brand Management, Vol. 8, No. 3, 244-256.

            Estelami, Hooman (1999), “The Profit Impact of Consumer Complaint Solicitation Across Market Conditions,” Journal of Professional Services Marketing, Vol. 20, No. 1, 165-195.

Estelami, Hooman (1999), “A Test of Consumer Price Expectation Formation through a Peak-and-End Process,” Journal of the Association of Marketing Educators, Vol. 2, No. 2, 107-131.

            Estelami, Hooman (1999), “Presentation and Media Effects in Service Price Advertising,” Journal of Professional Services Marketing, Vol. 18, No. 2, 81-103.

            Hurley, Robert F., and Hooman Estelami (1998), “Alternative Indices for Monitoring Customer Perceptions of Service Quality: A Comparative Evaluation in a Retail Context,” Journal of the Academy of Marketing Science, Vol. 26, No.3, 209-221.

Estelami, Hooman (1998), “The Price is Right ... or is it?  Demographic and Category Effects on Consumer Price Knowledge,” Journal of Product and Brand Management, Vol. 7, No. 3, 254-266.

            Estelami, Hooman (1998), “The Evolution of Iran’s Reactive Measures to US Economic Sanctions,” Journal of Business in Developing Nations, Vol. 2, 1-13.  

            Estelami, Hooman, and Peter J. DeMaeyer (1997), “A Visual Approach for Identifying Consumer Satisfaction Segments,” Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 11, 104-115.
 

            Associate Editor, Journal of Product and Brand Management (Sept 2003-present)

Guest Editor, International Journal of Bank Marketing special issue on Financial Services Marketing (2007)

            Guest Co-Editor, Journal of Business Research special issue on pricing (2004).

Stanley Fuchs Faculty Award, Graduate School of Business, Fordham University, 2009-2010.

Gladys and Henry Crown Award for Academic Excellence (teacher of the year), Graduate School of Business, Fordham University, 2008-2009.

Gladys and Henry Crown Award for Academic Excellence (teacher of the year), Graduate School of Business, Fordham University, 2001-2002.

Gladys and Henry Crown Award for Academic Excellence (teacher of the year), Graduate School of Business, Fordham University, 1999-2000.

Association of Marketing Theory and Practice Top Paper Award in Services Marketing Track, April 2001.

American Marketing Association Winter Educators Conference: Top Paper Award in Services Marketing Track, February 2001.

Association of Marketing Theory and Practice Top Paper Award in Marketing Research Track, April 2000.

American Marketing Association  Doctoral Consortium Fellow, 1995.

Columbia University Rudolph Fellow in Marketing, 1994.

Xerox Canada President's Club Award; 1992.

Xerox Canada Award of Excellence; 1991.
 

Marketing Financial Services (MBA and undergraduate); average teaching rating = 4.9/5.0

Marketing Research (MBA and undergraduate); average teaching rating = 4.8/5.0

Marketing Strategy (MBA and undergraduate); average teaching rating = 4.7/5.0

Consumer Behavior (MBA and undergraduate); average teaching rating = 4.8/5.0

Marketing Management (MBA); average teaching rating = 4.9/5.0

Pricing (Executive MBA); average teaching rating = 4.8/5.0

    AssetsGuard (Marketing of identity theft insurance)
    Cash22 (Marketing research for check-cashing services)
    Farmers Bank of Virginia (Retail expansion strategy for a commercial bank)
    Georgia Supplemental (Distribution strategy for supplemental health insurance)
    Home Endorsers Inc (Strategic marketing of mortgage products)
    Lexzmmar Investments (Pricing investment services)
    Pioneer Accelerated Mortgages (Customer retention strategy for credit products)  
  

Estelami, Hooman (2011), Marketing Mix Simulator (Marketing Simulation for Introduction to Marketing course), Frontiers of Distance Learning in Business: White Plains, NY.

Estelami, Hooman (2010), BancSim2 (Bank Marketing Simulator), Frontiers of Distance Learning in Business: White Plains, NY.

Estelami, Hooman (2010), Marketing Turnaround Simulator (Simulator for Management of Marketing Turnarounds), Frontiers of Distance Learning in Business: White Plains, NY (accessible at MarketingTurnarounds.com).