e-Newsletter for alumni

Alumni Benefits:
American Marketing Association (AMA) Fordham Workshops

Professors Hooman Estelami, Sarah Maxwell and Dawn Lerman have been invited to lead upcoming American Marketing Association (AMA) workshops (www.marketingpower.com). Fees for the workshops are $139 for AMA members, and $159 for non-members. There is also a preferred executive rate for $149. Click here for registration.

Please click here for the more information.

Spotlight:
Mentoring Opportunities

January is National Mentoring Month! We hope that you will consider becoming a mentor to a current student or a recent graduate.

A strong network can make all the difference in career success. Intelligence, confidence, professional experience and a respected degree are extremely important, but any successful executive will tell you that having a support system of advisers is key.

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Alumni Spotlight:
Softball with the NYC Alumni Softball League

The Graduate School of Business Administration’s second softball season with the NYC Alumni Softball League has come to a close. The 2009 season was an exciting one for the GBA team, which joined 25 other schools for a few months of good sportsmanship and competitive games in Central Park.

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Faculty Spotlight:
John A. Fortunato, Ph.D., Sports Sponsorship

Hearing phrases such as the AT&T At-the-Half or the Prudential Center have become commonplace to any sports fan. With the audiences of traditional routes of advertising (i.e., print, television, and radio) declining sponsorship with sports leagues, teams, athletes, or events continues to be an advertising communication strategy used by many corporations to receive exposure for their brands. Marketing Week estimates that sponsorship is an over $35 billion per year industry with eighty-five percent of that business involving sports properties.

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Kudos Corner: Recent Alumni News

Deepika Bajaj GBA ’05

Edward DeBiasi, GBA ’99

Jayan Kalathil, GBA ’08

Mary Lou Quinlan, GBA ’82

Eugene Shvidler, GBA ’92

Jacquette Timmons, GBA ’92

Edward J. Valle, GBA ’78

Melissa Zanardi, GBA ’09

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Top of page

Dean’s Forum

Each day I realize what the Graduate School of Business Administration has accomplished since I was last interim dean in 2005. We have a vibrant, growing alumni outreach program that has engaged thousands through LinkedIn, career events and networking opportunities. We have launched the second full-time cohort MBA program; and we are in our third year of the master’s degree program in quantitative finance. Our efforts have resulted in recognition from prestigious publications such as Forbes, The Wall Street Journal and US News & World Report. These are tremendous advances of which we are all proud.

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Fordham Entrepreneurial Learning Forums: Structuring Financial Projections for Business Plans, Raising Capital and More

Marketing Turnarounds

Fordham Entrepreneurial Learning Forums: Part II, Advanced Structuring of Financial Projections for Business Plans, Raising Capital and More

Pricing Strategy for the Marketing Professional

Multi-School MBA Job Fair

Fordham Entrepreneurial Learning Forums: How to Conduct Market Research for Business Plans, Launching New Ventures

Fordham Institute for Family and Private Enterprise: Next Generation Business Risk Reduction Techniques- Cost Savings & Wealth Creation

Third Annual World Wise Network Alumni Reception

Fordham Institute for Family and Private Enterprise: Leadership Skills for Middle Market Business Owners and Key Executives

Fordham Entrepreneurial Learning Forums: What Do Investors Look For?

New Product Development in Turbulent Markets

Fordham Entrepreneurial Learning Forums: How to Use the Internet/Web’s Latest Technologies and Methods to Drive Sales and Build Your Business

Marketing Financial Services in a Downturn

On February 24, 2010, the Graduate School of Business Administration will host the Third Annual World Wise Network Alumni Reception at Fred’s at Barneys. The past two years, more than 100 alumni have attended each event and mingled with board members, administrators, recent grads and experienced alumni. We hope that this year is an even greater success! For more information about upcoming WWN events, please contact Stephanie Cziczo at cziczo@fordham.edu.