Marketing
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The Marketing MBA concentration is designed to provide the necessary foundation for students planning careers in marketing management, product management or the various fields of promotion.
This foundation includes the following attributes:
- The current marketing environment and the analytical techniques required to evaluate elements within it, such as consumers, competitors, marketing intermediaries and marketing resources.
- Marketing strategy, its formulation, implementation and evaluation.
- The variables of the marketing mix (product, distribution channels, pricing and promotion) necessary to deliver goods and services profitably.
- The economic, social, political and technological changes affecting the field.
Suggested Marketing Specializations
- Marketing management
- Product management
- Advertising management
Click here to print this concentration's Program of Study Sheet or download our Academic Bulletin for more information.
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